And worse than that, organizations are still opting to build websites, even today, without mobile in mind.
For charities, foundations and non-profit organizations hoping to raise funds online, the statement above is more unsettling when we dive into stats and results. A recent U.S report by Dunham and Company looked at 151 non-profit websites and found that most weren’t optimized for mobile and many expected potential donors to click through at least 3 times to make their donations. In today’s world, that is a set-up for failure.
How is this possible when in 2013, online giving grew 14% according to the Network for Good’s Online Giving index. In addition to this and more importantly, studies into non-profits have shown that over half of donors use smartphones, yet of the 151 organizations surveyed, only 16% had donation pages that were optimized for mobile.
When charitable giving is at an all time high as reported by Giving USA Foundation’s recent report, it’s becoming less of a choice and more of a necessity for these organizations to ensure that they’re not missing out on potential donations just because their website is difficult to navigate or impossible to use.