We all do it. We’ve all said it. We all at some point or another get presented with a situation where the final conclusion is summed up with ‘We’ll make do’.

It usually happens after all other options have been explored. And it is not arrived at easily, but none-the-less it happens. We’re there because we’ve chosen, against all odds, to rather work with what we have because the only other option is giving up. And that was never really an alternative for us anyway.

This idea is not only true for us as individuals, but also for those organizations and charities where the alternative to pack-it-in or close shop would do more damage than good. After all, isn’t it better to have the ability to help one person in need than none?

How did we end up here and why are charities having to ‘make do’ or ‘work with what they have’? How, when most people yearn to do good or believe that things can be different, have fallen into the trap of thinking that the less a charity spends on overhead the better run they are? Why is it that we are comfortable with making a donation only if the cause we care about so deeply can verify that their overhead costs are kept to the bear minimum? Who said that charitable organizations shouldn’t have the same fundamental business, operational and marketing systems in place to achieve their goals as regular organizations?

Is it because we’re creatures of habit? We’re used to asking what percent of our donation goes to the cause versus overhead. As if we can justify a ‘cause vs. overhead’ ratio that is universally accepted, but if the balance between the two is slightly altered, we wouldn’t give a cent. So who is helping who?

Is it because we like to see direct results so we can say our money went ‘straight into the field’ or ‘directly to building that well’? Is it for proof or validation that we can keep ticking the box of ‘doing good’? After all, it wouldn’t really have the same impact if we said our donation went straight to the Marketing Department to build a mobile optimized website to hopefully increase online donations.

Many of us are fortunate to live in a world where we literally have all the information we need at our fingertips. We can make our own decisions, ask our own questions and think for ourselves. Dan Pallotta – the humanitarian, activist, entrepreneur – said in a talk, that instead of asking how much of our donation goes to overhead versus the cause, we should rather ask if the organization we believe in can truly make a difference and what the scale of their dreams are. Curing cancer, ending hunger, eradicating poverty – these are dreams that shouldn’t have to make-do. Yes its better to help one rather than none, but lets not make this the only option.

We believe that an organization’s website should match the power of their cause. We’re here to provide a louder voice and the opportunity to enhance communication for organizations that are struggling to make the connection with a growing audience who want to make a difference.